Notes on what actually moves pipeline.

Practical writing on demand generation, ABM, search and compliance for companies selling into US healthcare, healthtech, cybersecurity and industrial buyers.

Demand generation

B2B demand generation for healthcare and healthtech

Why the committee, not the champion, decides — and how to build a demand programme around that.

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ABM

ABM for healthtech: winning named accounts

Building a named-account list, mapping the buying committee, and running sequences that open real conversations.

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SEO & GEO

SEO and GEO for cybersecurity B2B

How technical evaluators actually search, and how to be the answer in both Google and AI engines.

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GEO

Generative engine optimization for healthtech

Getting cited in ChatGPT, Perplexity and Gemini when buyers research before they ever visit your site.

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Compliance

HIPAA-aware marketing without killing performance

What you can and cannot do with tracking, audiences and retargeting in healthcare marketing.

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See where your growth is leaking.

A written note on the three fixes with the most leverage. No pitch, no obligation.

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